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A novel auction system for selecting advertisements in Real-Time bidding
[article]
2020
arXiv
pre-print
Real-Time Bidding is a new Internet advertising system that has become very popular in recent years. This system works like a global auction where advertisers bid to display their impressions in the publishers' ad slots. The most popular system to select which advertiser wins each auction is the Generalized second-price auction in which the advertiser that offers the most wins the bet and is charged with the price of the second largest bet. In this paper, we propose an alternative betting
arXiv:2010.11981v1
fatcat:upg7tqhlbfbg7faiok2raccw7m