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"Falling in Love Is a Matter of Trust" — About the Importance of Trust and Information Substitutes When Offering Digital Paid Services on Dating Websites
2006
Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06)
Customers are increasingly demanding trustworthy paid services in the digital economy. While there is an increasing amount of scientific literature on the economics of the Internet and trust, empirical studies concerning paid services can scarcely be found. This paper discusses research in the field of trust and reputation on paid services for dating websites. Considering the literature and examining an extensive data basis, we deploy two hypotheses to highlight reputation mechanisms of the
doi:10.1109/hicss.2006.1
dblp:conf/hicss/StahlF06
fatcat:7wazq6vhk5erzpmb27da52qeri