"A Study on the Impact of Short-Video Product Placement Advertising on ..."

Yuzhen Liu (2021)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-15

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/whiceb/Liu21
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/whiceb/Liu21
Yuzhen Liu:
A Study on the Impact of Short-Video Product Placement Advertising on Viewers Ad Adoption Intention: A Perspective of ELM and Social Learning Theory. WHICEB 2021: 35

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.