Impact of AI on Digital Advertising Survey 2026 - IAB Europe

The IAB Europe’s AI Working Group is inviting advertisers, agencies, ad tech companies, and publishers to take part in a survey exploring the growing influence of artificial intelligence on the digital advertising ecosystem.

As a thank you for your time, you will also have the option to enter a prize draw, simply add your email address where indicated for a chance to win one month of a pro subscription to an AI platform of your choice.

The survey takes 30 minutes to complete and includes primarily checkbox and yes/no questions. It is best answered by a leadership team that has visibility over operations, partnerships, and financials. It covers predictive, generative, and agentic use cases and aims to deliver a comprehensive snapshot of how AI is being used, governed, and funded across the industry. It also covers monetisation opportunities in prompt-driven interfaces. Your input will help inform valuable insights and guide future industry initiatives.

Please submit your responses by Friday, 15th of May.

The survey is also available in multiple languages. You can select your preferred language from the options in the top right corner.