BoomBit

I’ve interviewed a lot of people at industry events. But yesterday in Warsaw? That was different! 🚀 Maybe it was the energy! Maybe it was the Google AppHub room.  Maybe it was hearing the word “AI” so many times that I started counting 😂 I talked with three people who are actually building, scaling, and monetizing mobile games right now, not just talking about it: John Wright, CEO at Turborilla Mac Byczynski, Head of BD at BoomBit Sergey Marcinkiewicz, Head of Publishing at Azur Games I asked them the uncomfortable stuff: → Is mobile gaming saturated, or is that just an excuse? → The biggest mistake developers make at launch? → Where would you bet on your next project in 2026? Their answers surprised me. And I’ve been in this industry long enough to be hard to surprise 😅 6 minutes ▶️ Watch it full! What’s the one thing you wish someone had told you earlier in mobile gaming?  Drop it below 👇 Big thanks to Google for Publishers and the #AdMob team for putting the right people in the same room in Warsaw 🙌

🧠 No monetization model works forever. Especially not in 2025. The rules of mobile monetization are being rewritten, and hybrid strategies are now the default, not the experiment. 🎯 Studios are increasingly combining ads, IAPs, and even subscriptions as part of a unified monetization strategy, rather than relying on a single model. 🧾 Meet the Panel: Moderator 🎙 Nathan T. • Lead Consultant & Analyst Lead at Unity • 100s of projects across genres & monetization models • Contributor to Unity’s annual industry white papers Panelists 🎙 Katerina Maliaran • Head of Ad Monetization at Burny Games • Scaled ad-only model to 55M+ players • Expert in eCPM & AppLovin MAX optimization 🎙 Aysegul Can • VP of Mobile Publishing, BoomBit • Ex-Hypercasual Publishing Director • Regional lead roles at ZPLAY, Rollic 🎙 Fuat Şeker • COO at Vuvy • Former CEO & CPO at Mynet • 17+ years in Türkiye’s digital ecosystem 📋 Inside the session: • Perspectives on balancing ads, in-app purchases, and subscriptions • Common approaches to hybrid monetization models in 2025 • What studios consider when designing multi-revenue strategies 💬 “Players don’t care how you monetize, until they do.” ⏳ 3 weeks to go 📍 White Stage · Day 1 · October 21, 14:30–15:00 🎟️ https://lnkd.in/diBwhVzz

Join me and this amazing panel (make sure you grab a strong 9am coffee!) at Gamesforum  London on September 16th for a truly unfiltered session on the current state of User Acquisition 🔥 If you’re attending and want to chat about UA or Monetisation—let’s connect. September always feels like back-to-school, and I’m keen to hear what fresh ideas or projects everyone’s been working on. Ping me if you’d like to catch up!

Last week I had the pleasure to attend the GameJamPlus Finals and also of moderating a panel about indie publishing at Innova Summit and I wanted to craft a list of questions that would be insightful and at the same time spark a constructive conversation between publishers about the developers and the state of the industry. So I ended up asking several industry colleagues and some of the panelists themselves about which topics they usually miss in these kind of indie publisher panels and why. So, I ended up with a first warm up question for all, and then one question for each panelist that fit into their motivations and work context, making sure each one got to talk about something relevant for them and for the audience. We ended up in having a great constructive conversation with some nice insights. By the way, here are the questions, maybe you want to use any in an indie publisher panel you will moderate, or when meeting a publisher for your indie game 😊: - Do you love videogames? (question targeted to all panelists) - If you were an indie. How would you spot a mediocre publisher? (Dan Stern from DANGEN Entertainment) - What do you do if you can't find a publisher? (Jay Powell from The Powell Group) - How do you analyse the market trends? (Juliusz Micko from BoomBit) - Why do you think publishers are so secretive when talking about their tools and tips to developers? (question for Stanislas Jun Peyrat 🔜 Bit Summit from Plug In Digital) Thanks to the panelists for joining and to the organization for inviting me! If you have any, feel free to comment with other questions you usually miss in publishing panels and I will consider it for a future moderation opportunity among publishers!