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The Influence of Virtual Idol Characteristics on Consumers' Clothing Purchase Intention

Qian-Qian Huang, Hong-Jian Qu, Pei Li
2022 Sustainability  
This paper empirically analyzes the influence of virtual idol characteristics on consumers' willingness to buy brand clothing, with consumers' attitudes as intermediary variables and clients' involvement  ...  Among them, attitude plays an intermediary role in the influence of popularity on purchase intention, and plays a complete intermediary role in the influence of relevance and homogeneity over purchase  ...  Acknowledgments: This work was supported by Shanghai University of Engineering Science. Conflicts of Interest: The authors declare no conflict of interest.  ... 
doi:10.3390/su14148964 fatcat:fdgsfr43rjdnrprm6t4qkyo4iq

Alexa, Buy Me a Movie!: How AI Speakers Reshape Digital Content Consumption and Preference

Yoonseock Son, Wonseok Oh
2018 International Conference on Information Systems  
On the basis of our findings, we drew implications for the design of optimal voice commerce strategies and derive insights into effectively eliciting the economic value of the voice recognition market.  ...  We also find a change in type of content purchased, with customers consuming a greater proportion of hedonic products.  ...  Acknowledgments This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2018S1A5A2A01036037).  ... 
dblp:conf/icis/Son018 fatcat:u7jzdsbukrfevkdyturrg7tfcu

System design effects on online impulse buying

Kathy Ning Shen, Mohamed Khalifa
2012 Internet Research  
Impulse buying is usually described as a sudden, compelling, hedonically complex purchasing behavior without deliberate consideration of all information and choice alternatives.  ...  New theories are therefore necessary to explain online impulse buying.  ...  system features that influence online impulse buying.  ... 
doi:10.1108/10662241211250962 fatcat:jfmlkx2f2jgkhamvpdxb3d2zwy

How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power

Liguo Lou, Yongbing Jiao, Myung-Soo Jo, Joon Koh
2022 Frontiers in Psychology  
This study aims to reveal the role of popularity cues, including streamer popularity and product popularity, in promoting consumers' impulse purchase.  ...  However, research on live streaming commerce that investigates the effects of popularity cues is scarce.  ...  to buy a product by trusting the streamer.  ... 
doi:10.3389/fpsyg.2022.948634 pmid:35992418 pmcid:PMC9386244 fatcat:35do7ftbojavpo2k7d5qlla43u

Consumer Acceptance of Mobile Shopping Apps, From Basic Apps to Ai-Conversational Apps: A Literature Review

Taoufiq DADOUCH, Bouchra BENNANI, Malika HAOUCHA
2023 Zenodo  
Literature findings also clarified the lack & importance of multimarket & multicultural research on M-Shopping-apps' acceptance (mainly AI-CA).  ...  In summary, the literature showed that Anthropomorphism Construct (i.e., the degree to which a user perceives AI-Conversational apps to be humanlike) emerged as the primary additional predictor for acceptance  ...  Other behavior perspectives were also explored by scholars, mainly Impulse Buying behavior which identifies the various drivers of impulsiveness and perceived value associated with M-Shopping-apps applying  ... 
doi:10.5281/zenodo.8299494 fatcat:jgrt52a4dvgbbcramf6j5jhpgu

Consumers' behavior in conversational commerce marketing based on messenger chatbots

Reena Mehta, Jose Verghese, Shriya Mahajan, Sergey Barykin, Svetlana Bozhuk, Nelli Kozlova, Irina Vasilievna Kapustina, Alexey Mikhaylov, Elena Naumova, Natalia Dedyukhina
2022 F1000Research  
This research aims to discover the factors that affect the use of messenger chatbots and their influence on attitude and behavior intention.  ...  Results: Customer trust has shown the most decisive influence on customer attitude followed by Perceived Usefulness, Perceived Ease of Use.  ...  Acknowledgments We are thankful to the Ministry of Science and Higher Education of the Russian Federation for the financial support of this project.  ... 
doi:10.12688/f1000research.122037.1 fatcat:qjcssxedgfbqjl4aijj2fxggem

Can Online Decision Aids Support Non-Cognitive Web Shopping Approaches?

Francine Vachon
2011 International Journal of Business and Management  
These tools need to be adapted as well to the categories of products offered in each web store.  ...  The second asks how these tools support non-cognitive online shopping for products of different categories.  ...  Impulse Buying Consumers sometimes buy a product that they didn't intend to buy prior to entering a store, such as clothes or food.  ... 
doi:10.5539/ijbm.v6n10p16 fatcat:fswmqcioobhqpdmvvb2hfmjtqi

Boris Artzybasheff and the art of anthropomorphic marketing in early American consumer culture

Georgios Patsiaouras, James Fitchett, Michael Saren
2014 Journal of Marketing Management  
with the influence of artistic movements on his anthropomorphic illustrations in advertising and mass media.  ...  technological influence of productive powers and also the plasticity and somatic flexibility of consumption practices.  ... 
doi:10.1080/0267257x.2013.803141 fatcat:gydxmqpcmjaqnlkfzl6tql6nvu

Questioning the Link between Self-Expressed Attitudes and Repurchasing Behavior: Relations Between Cognitive, Affective and Action Loyalty

Guven Ordun
2016 International Journal of Research In Business and Social Science  
Attitudes are described as one of the most important determinant of the behavior.  ...  There are several methods and techniques to assess attitude; the most used one is the self-report paper and pencil measures.  ...  That is, fashion-oriented impulse buying occurs when consumers see a new fashion product and buy it because they are motivated by the suggestion to buy new products.  ... 
doi:10.20525/ijrbs.v4i1.33 fatcat:ywyompzgfjh6vafd5j22pnrnoi

Object attachment: Humanness increases sentimental and instrumental values

Cathy Kwok, Jessica R Grisham, Melissa M Norberg
2018 Journal of Behavioral Addictions  
values of objects, and then lead to stronger object attachment.  ...  Feeling socially excluded may encourage these individuals to anthropomorphize objects (i.e., perceive them as human-like) to fulfill unmet belonging needs, which may increase the sentimental and instrumental  ...  Acknowledgements: The authors would like to thank Shanika Chandra and Sophie Peek for their efforts in data collection.  ... 
doi:10.1556/2006.7.2018.98 pmid:30311771 fatcat:64cul2hn25bdtpb2yx2zingac4

Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI

Markus Blut, Cheng Wang, Nancy V. Wünderlich, Christian Brock
2021 Journal of the Academy of Marketing Science  
There is no consensus in the service literature regarding whether customers' anthropomorphism of robots facilitates or constrains their use intention.  ...  ., physical, nonphysical) are identified as triggers of anthropomorphism.  ...  Third, we assessed the influence of anthropomorphism on intention to use the robot in future.  ... 
doi:10.1007/s11747-020-00762-y fatcat:xqt3xi6npjdx3kateu2wxhdzcm

The Psychology and Neuroeconomics of Pro-Environmental Behavior

Roshni Lulla Risa Bernier
2024 Zenodo  
Research has shown the advantages of using behavioral findings and neuroeconomics to deepen our understanding of PEB to promote and nudge,or influence consumers subconsciously, to act with PEB.  ...  This literature review provides an overview of PEB in the fields of psychology, neuroscience, and marketing.  ...  Lastly, the lack of knowledge and awareness of sustainable products can restrict PEB. [30] Types of Messaging The types of messages can play a major role in influencing an individual to act with PEB  ... 
doi:10.5281/zenodo.10523541 fatcat:jadzf4ch3bbsleoytmd3gqabhe

Effects of Advertisement on Soft Drinks Consumer's Behaviour in Maputo Province

Carlos Guirruta
2020 Journal of Business and Economic Development  
Therefore it was concluded that advertising has a direct influence on soft drinks consumer's behaviour and it's determining their grit to purchase the products advertised through advertising campaigns.  ...  advertisement and the effect of their drinking on consumers' lives.  ...  On this subject, the transformation of the mind can be understood as a form of anthropomorphism.  ... 
doi:10.11648/j.jbed.20200504.16 fatcat:k5pc36okfndkzbzzleo3ep6a5m

Identifying Predictors of Compulsive Hoarding Tendencies in Young Adult Consumers

Seahee Lee, K.P. Johnson Kim, Soojung Lee
2015 Fashion business  
Regression analysis revealed the enhancing emotion motive (a combined motive of adventure and gratification) positively influenced compulsive buying whereas the value motive negatively influenced compulsive  ...  buying than the increase between these two groups among participants with high emotional attachment to possessions.  ...  Additional antecedents of compulsive buying and hoarding could be tested (e.g., anthropomorphism, personality traits, social influences, cultural influences, education level, need vs greed) along with  ... 
doi:10.12940/jfb.2015.19.3.43 fatcat:nlejxmg72ndg7gg6hdwinbxqj4

Rise of 'Lonely' Consumers in the Post-COVID-19 Era: A Synthesised Review on Psychological, Commercial and Social Implications

Xueqin Wang, Yiik Diew Wong, Kum Fai Yuen
2021 International Journal of Environmental Research and Public Health  
Thus, this study conducts a synthesised review on past studies of lonely consumers. Based on an inductive analysis of 56 articles, 74 key themes are identified.  ...  ' well-being in an ageing society and the anthropomorphic companionship in a virtual world.  ...  anthropomorphic products as companion pals, the authors suggested that consumers derive a sense of social assurance from the anthropomorphic products similarly with that of real-world social interactions  ... 
doi:10.3390/ijerph18020404 pmid:33419194 pmcid:PMC7825492 fatcat:z4himfdbxjdqhlk4in7yjyhhya
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