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Developing and Validating a Theory-Based Model of Crowdfunding Investment Intention—Perspectives from Social Exchange Theory and Customer Value Perspective

Xiaocong Yang, Kai Zhao, Xiaobo Tao, Eric Shiu
2019 Sustainability  
on crowdfunding investors' trust in fundraisers of a particular crowdfunding project, which in turn act on their commitment and intentions to invest in the project; (2) trust strengthens funding intentions  ...  In order to improve public financing sustainability in China, the Chinese government has announced several administrative policies on crowdfunding, concerning platform construction and operation, in recent  ...  Conflicts of Interest: The authors declare no conflict of interest.  ... 
doi:10.3390/su11092525 fatcat:foe5zg4f4jhfpc7geccif77uwa

Consumer Purchase Intention toward Crowdfunding Products/Services: A Cost–Benefit Perspective

Yixiao Li, Zhanda Zhang, Ruiqin Wang, Yuangao Chen
2019 Sustainability  
Based upon goal attainment theory, a research model based on a cost–benefit framework is proposed to analyze consumer purchase intention in reward-based crowdfunding markets.  ...  The results also indicate that satisfaction mediates between PNGA and purchase intention.  ...  Wei, Wang, Xue, and Chen [42] revealed that price concession is one of the main factors affecting online purchase intention toward fruits.  ... 
doi:10.3390/su11133579 fatcat:7lotplvyrnaqnhwgojbzfvwpuq

The Effectiveness of Crowdfunding Promotions on Social Media in Affecting Donation Intention: An Exploratory Survey on Millennials

Gladys Greselda Gosal, Irantha Hendrika Kenang, Laura Mahendratta Tjahjono
2022 Binus Business Review  
The results show that intention to donate is indeed affected by social media engagement and perceived credibility.  ...  The research aimed to analyze the effectiveness of social media promotion in affecting the online donation intention of millennial generations.  ...  The authors are indebted to the Research & Community Development of Universitas Ciputra, which provides a grant to assist with the research reported.  ... 
doi:10.21512/bbr.v13i3.8468 fatcat:5syu2fgsjrgyvk646ub5j4kvxy

DETERMINANT FACTORS OF EQUITY-BASED CROWDFUNDING IN MALAYSIA

Dzuljastri Abdul Razak, Anwar Hasan Abdullah Othman, Syamsu Rizal Zulmi, Iliyas Ismail, Sylla Sidiki
2021 Labuan Bulletin of International Business and Finance (LBIBF)  
The objective of this research is to find factors that determine fintech investment using crowdfunding in Malaysia using Technology Acceptance Model (TAM) as its based theory.  ...  It also enables practitioners to determine the significant variables that influence the willingness of customers to place funds via equity-based crowdfunding platforms.  ...  Website quality affects the credibility and reliability of a business (Laja, 2015) , which in turn is directly associated with customers' intention to make a purchase via the website.  ... 
doi:10.51200/lbibf.v19i1.2859 fatcat:pch76oulmvfc7ocju3harceiee

The influence of potential outcome on entrepreneurs' decisions to participate in Crowdfunding in Pakistan (Karachi)

Sobia Jamil, Faiza Shah, Sherbaz Khan, Iqra Imran
2023 International Journal of Social Science & Entrepreneurship  
with the mediating effects of Motivation with gender moderation on an entrepreneur's perceived benefit of having the Intention to use the crowdfunding platform.  ...  Crowdfunding is one of the best financial technology segments and has emerged as one of the leading platforms for startups to acquire funding.  ...  What is the influence of perceived economic benefit on the Intention to use a crowdfunding platform? 2. What is the influence of perceived convenience on the Intention to use crowdfunding platforms?  ... 
doi:10.58661/ijsse.v3i1.56 fatcat:5pkm4ih7kffangmfm6g7skvj6u

A Study on the Effects of Crowdfunding Values on the Intention to Visit Local Festivals: Focusing on Mediating Effects of Perceived Risk and e-WOM

Hun Kim, Byenghee Chang
2020 Sustainability  
The results show that crowdfunding platforms are considered an important tool for promoting the festival.  ...  This study proposed four values based on the value theory that is frequently applied in consumer research.  ...  This means that the effects on the service platform can affect consumers' behavior in relation to the topic of crowdfunding beyond the platform.  ... 
doi:10.3390/su12083264 doaj:6753daeeceba4859b7b3237212088f86 fatcat:cm265oenoveazc7f637ygzqgvq

Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia

Mohd Khairy Kamarudin, Nur Izzati Mohamad Norzilan, Fatin Nur Ainaa Mustaffa, Masyitah Khidzir, Suhaili Alma'amun, Nasrul Hisyam Nor Muhamad, Mohd Fauzi Abu-Hussin, Nurul Izzah Noor Zainan, Abdul Hafiz Abdullah, Abdul Basit Samat-Darawi
2023 Sustainability  
The results could help donation-based crowdfunding platforms to enhance their success rate of donation campaigns.  ...  The results showed that service and system quality greatly influenced the donors' trust towards the donation-based crowdfunding.  ...  In order to answer the research question, this study experimentally investigated the factors that influence the donors' intention.  ... 
doi:10.3390/su15054301 fatcat:ouvbev6x4zdgnmdvy5gzy4pzgu

Fintech Attaining Sustainable Development: An Investor Perspective of Crowdfunding Platforms in a Developing Country

Amina Rizwan, Faisal Mustafa
2022 Sustainability  
The present research aimed at exploring the underlying determinant factors that shape the investors' intentions to fund in a crowdfunding platform, a phenomenon still under-researched in the developing  ...  on the investors' intention using the SEM technique to analyze the data collected from 110 platform investors in Pakistan.  ...  Data Availability Statement: The data is with the authors and will be available upon request. Conflicts of Interest: The authors declare no conflict of interest.  ... 
doi:10.3390/su14127114 fatcat:6jiupr2jyngjrdsojuc3zja4zq

Assessing the Relevance of Framing Messages on Backing Intentions in Crowdfunding Social Cause-related Marketing Campaign

Fakhr e Alam Afridi, Yousaf Khan, Wisal Ahmad, Shah Hussain Awan, Muhammad Sibt e Ali
2022 journal of social sciences review  
The mean value difference demonstrates that the social cause-related marketing (SCRM) project (mean = 3.784) has a significantly bigger effect on backing intention than the non-SCRM project (mean = 3.012  ...  This supports the study hypothesis that individuals involved in SCRM crowdfunding have a higher backing intention than those who are not involved.  ...  Project content, incentive parameters, and platform difficulties are all factors that influence the effectiveness of rewards-based crowdfunding (Lagazio & Querci, 2018; Moritz & Block, 2016; Vulkan, Åstebro  ... 
doi:10.54183/jssr.v2i3.61 fatcat:h4qummihjvaubirghcsn2u37aa

Minding the Gap - An Expectation-Disconfirmation Approach to Reward-Based Crowdfunding

Michael Marcin Gierczak, Oliver Englisch, Ulrich Bretschneider
2015 European Conference on Information Systems  
By applying our research model to reward-based crowdfunding, we intend to shed light on the ways in which previous funding experiences influence future funding intentions.  ...  Through the data collected by this study, our research will contribute to the body of literature on reward-based crowdfunding and EDT.  ...  Figure 1 . 1 Figure1.Research model on EDT in reward-based crowdfunding (own illustration)  ... 
dblp:conf/ecis/GierczakEB15 fatcat:ryiitec22jhhnessubx22jw7qy

Research on Backers' Motivations in Reward-Based Crowdfunding with Analytic Network Process

Ender İRKÖREN, Murat ERTUĞRUL
2021 Celal Bayar Üniversitesi Sosyal Bilimler Dergisi  
In this study, the factors that affect the motivation of the backers, especially in reward-based crowdfunding campaigns were researched, prioritized and their effects on funding decision were examined  ...  As a matter of fact, it is seen that the most important motivation factor is reliability of platform instead of reward expectation for those who participate in reward-based crowdfunding campaigns.  ...  The goal is to determine the effects of motivations on funding intention. Of course, it is possible to find too many motivation factors which can affect backers' funding intention.  ... 
doi:10.18026/cbayarsos.680701 fatcat:pmesu3wumbcfbic5k2i4jeouei

Reward crowdfunding contribution as planned behaviour: An extended framework

Rotem Shneor, Ziaul Haque Munim
2019 Journal of Business Research  
Our findings show that an extended TPB model holds for reward crowdfunding and that both financial-contribution intentions and information-sharing intentions predict behavior.  ...  We use survey data from 560 users of Finland's leading reward crowdfunding platform-Mesenaatti.  ...  Acknowledgements The authors would like to thank the support of the management of Mesenaatti.me, including -Pauliina Seppälä, Tanja Jänicke and Marko Tanninen in survey translation, reviews and its distribution  ... 
doi:10.1016/j.jbusres.2019.06.013 fatcat:xo6el6nopfblhicebnmhg6al5m

How Social Experience Encourages Donation Intention to Charitable Crowdfunding Projects on Social Media: Empathy and Personal Impulsiveness

Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong
2019 Pacific Asia Conference on Information Systems  
Social influence on social media platform is found to have positive influences on empathy and on donation intention.  ...  By analyzing survey data collected in China, this study finds that empathy mediates the effects of interaction with fundraiser and perceived proximity with donatee on a user's donation intention.  ...  Acknowledgement This research is partially supported by Major Collaboration Program 2017 funded by Ningbo Science and Technology Bureau (reference number: 2017D10032).  ... 
dblp:conf/pacis/LiHGC19 fatcat:gaxrxrqadvdjvpmfo5ach7qebe

Joint contribution and consumption through online crowdfunding campaigns

Fan-Chuan Tseng, Pantea Foroudi
2020 Cogent Business & Management  
future intention of online crowdfunding.  ...  This study suggests that the success of online crowdfunding campaign is not just derived from individuals' prosocial orientation.  ...  This study focuses on individual-level traits, cognition, and behavioural intention to understand the factors and processes influencing customers' intention to support the online crowdfunding campaign.  ... 
doi:10.1080/23311975.2020.1843308 fatcat:rrcwjdin7vhk3iw2vdtxvelmvm

Analysing the Role of Crowdfunding in Entrepreneurial Ecosystems: A Social Media Event Study of Two Competing Product Launches

Abid Hussain, Ravi Vatrapu, Lester Allan Lasrado, Raghava Rao Mukkamala, Jari Jussila, Jukka Huhtamäki, Karan Menon, Hannu Kärkkäinen
2018 International Journal of Entrepreneurship and Small Business  
We discuss the results, and evaluate the implications of crowdfunding on customer engagement for entrepreneurial ecosystems, and conclude with directions for future work.  ...  We conducted an event study that employed content analysis and emotion analysis, as well as social set analysis (SSA) of Facebook data to uncover and better understand crowdfunder (investor and customer  ...  Acknowledgement This study was funded by the Academy of Finland (Cobweb project 295893)  ... 
doi:10.1504/ijesb.2018.10008719 fatcat:dcft6gtiorhfvip6dtefbnxo5y
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