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INVESTIGATING MARKETPLACE CUSTOMER SATISFACTION:DATA MINING APPROACH

Suryaneta Suryaneta, Institut Teknologi Sumatera, Achmad Gus Fahm, Iwan Syahjoko Saputra, Kiki Yuli Handayani, Institut Teknologi Sumatera, Institut Teknologi Sumatera, Institut Teknologi Sumatera
2022 Jurnal Ekonomi dan Bisnis (EK&BI)  
In conclusion this study draws two conclusive results: (1) The majority of marketplace consumers preferred the lead-time sensitive over price-sensitive; and (2) The Neural Net empirically showed as the  ...  The recorded huge transactions per day in marketplaces can be used as useful information to evaluate customer satisfaction.  ...  INTRODUCTION The number of transactions in online retail continues to grow in the pandemic era.  ... 
doi:10.37600/ekbi.v5i1.487 fatcat:5dcp6yn77vbgjkiklvali7qgza

Factors Influencing Online Shoppers to Shop at Marketplace or Website: A Qualitative Approach

Syafeqah Nurul Marzuki, Ida Md Yasin
2021 Asian Journal of Business and Management  
Research is carried out on the process of e-commerce adoption, in particular on business to consumer (B2C).  ...  This paper, therefore, explores online shopping aspects and understands the influence on online consumers shopping on the marketplace or website.  ...  Strategies of promotions are categorized as pricing and non-price based on nature (Nagadeepa et al., 2015) .  ... 
doi:10.24203/ajbm.v9i4.6736 fatcat:776ea7bzwja7pocjhv6thvox5u

Marketing Strategy to Increase Sales during a New Normal Era on PT. Promedika Mitra Utama (Distributor in the Medical Device Sector)

Is Riosena Nur Soffa
2023 Zenodo  
Some entities like micro-retailers hope to make a profit. Micro retailers dominate Indonesian based on product sales. Micro retailers sales and revenue rise significantly.  ...  Using the AFI analysis framework based on internal, external, and SWOT formulation, will result in some proposed marketing planning strategy.  ...  Micro retailers dominate Indonesian marketplaces based on product sales. During the epidemic, micro retailers' sales rise significantly.  ... 
doi:10.5281/zenodo.7681624 fatcat:fuxictammzgvxm55r4cdztn6km

How to Respond to Disruptive Innovation in Online Retail Platforms

Seojeong Yang, Yoonji Kim, Seungho Choi
2022 Journal of Open Innovation: Technology, Market and Complexity  
Shinsegae is one of the top three retail conglomerates in South Korea, owning various subsidiary brands.  ...  However, its role has later become expanded and critical, turning into an online marketplace aimed at overcoming disruption in the retail industry.  ...  In this case, simply constructing the service based on the characteristics of online and offline consumers might lead to an inappropriate strategy.  ... 
doi:10.3390/joitmc8030130 fatcat:e4bcitrbqnco5abvcxnr6y6dza

A comparative analysis of the economics of Douyin live streaming and Facebook marketplace

Yuan Li
2022 BCP Business & Management  
Therefore, the research goal of this paper is to compare the different effects of Douyin live streaming and Facebook Marketplace on the economy through cultural, institutional and market structure.  ...  platforms can follow suit in the field of live broadcast.  ...  Discussion The goal of this research is to determine the economic differences between the two software's based on consumer buy user experiences on Douyin Live and Facebook Marketplace.  ... 
doi:10.54691/bcpbm.v27i.1972 fatcat:6hagtlo2xfdizkhtudtb24vhha

SELECTING THE SUITABLE E-COMMERCE MARKETPLACE WITH NEUTROSOPHIC FUZZY AHP AND EDAS METHODS FROM SELLERS PERSPECTIVE IN THE CONTEXT OF COVID-19

Gülsen Akman, Ali İhsan Boyacı, Sinem Kurnaz
2022 International Journal of the Analytic Hierarchy Process  
Based on this issue, in this study, five criteria that are important in choosing the right e-marketplace were determined and eight online alternative e-marketplaces were evaluated.  ...  In this process, the rapidly increasing trend of electronic commerce raises one of the important issues of companies, "In which e-marketplace should we sell?".  ...  Because the focus of this study is on the evaluation and selection of e-marketplaces, the literature review was conducted in these areas.  ... 
doi:10.13033/ijahp.v14i3.994 fatcat:riw2a2tutzhozg7dxkfrco2whe

Hidden wholesale: The drug diffusing capacity of online drug cryptomarkets

Judith Aldridge, David Décary-Hétu
2016 International journal of drug policy  
Acknowledgements This project was funded in part by the Social Science and Humanities Research Council of Canada (SSHRC) project ''Innovateurs, sé curitaires et anonymes: les cryptomarché s et leurs impacts  ...  Conflict of interest: There are no conflicts of interest for either author.  ...  In order to assess the relative importance of transactions at the wholesale level, we calculated an estimate of monthly revenues generated by each listing based on the number of customer reviews held for  ... 
doi:10.1016/j.drugpo.2016.04.020 pmid:27260863 fatcat:fxkxcxxrcbastjtdnmhhudveq4

Growth of E-commerce in India: An Analytical Review of Literature

Madhurima Khosla, Harish Kumar
2017 IOSR Journal of Business and Management  
E-commerce is one of the fastest growing segments in the Indian Economy.  ...  In a study conducted by global management consultancy firm AT Kearney in 2015, there were only 39 million online buyers in India; a tiny fraction of the 1.2 billion who live in the country.  ...  Categories of E-commerce -Based on the parties involved in the exchange, e-commerce has been categorized into the following applications -B2B (Business to Business) -It encompasses all the electronic transactions  ... 
doi:10.9790/487x-1906019195 fatcat:pk4o4cac35dplaoltv7rgsbkii

Marketing Strategy to Increase Sales during a New Normal Era on PT. Promedika Mitra Utama (Distributor in the Medical Device Sector)

Is Riosena Nur Soffa
2023 Zenodo  
Some entities like micro-retailers hope to make a profit. Micro retailers dominate Indonesian based on product sales. Micro retailers sales and revenue rise significantly.  ...  Using the AFI analysis framework based on internal, external, and SWOT formulation, will result in some proposed marketing planning strategy.  ...  Micro retailers dominate Indonesian marketplaces based on product sales. During the epidemic, micro retailers' sales rise significantly.  ... 
doi:10.5281/zenodo.7681623 fatcat:voefhmuzdjh3xjb22lnxpzklnq

Experiential Retailing Leveraged by Data Analytics

Urshita Ghosh Dastidar, Suhas Suresh Ambekar, Manoj Hudnurkar, Abhay D. Lidbe
2021 International Journal of Business Intelligence Research  
In the last decade, although ecommerce brought a revolution in retail industry, shopping trends show that consumers spend more in offline store than online.  ...  The purpose of the study is to establish how in retail industry consumer data can be leveraged and analysed to provide customers an enhance shopping experience.  ...  Just 8 percent of retailers in a recent survey mentioned that they have a comprehensive perspective on their client base (European Retailers, 2016) .  ... 
doi:10.4018/ijbir.20210101.oa6 fatcat:mjejqfkc6ngyviswuprlc77ony

Assessment, Implication, and Analysis of Online Consumer Reviews: A Literature Review

Oshin Anand, Praveen Ranjan Srivastava, Atanu Rakshit
2017 Pacific Asia Journal of the Association for Information Systems  
The onset of e-marketplace, virtual communities and social networking has appreciated the influential capability of online consumer reviews (OCR) and therefore necessitate conglomeration of the body of  ...  Parallel technical literature has been reviewed to reconcile methodologies adopted in the analysis of text content on the web, majorly reviews.  ...  A set of work talks precisely on the impact of online reviews on sales of the product.  ... 
doi:10.17705/1pais.09203 fatcat:o2w4ugj575gy7dhwf4i6lhvh5u

Online Shopping System

Nirojan.Y, Lavaniyah.L, Sayanthan.K, Arivaran.T, D. I. De Silva, S. M. D. T. H. Dias
2022 Zenodo  
As a result, the consumer will get his favorite store's online purchasing and delivery services. Any store in the neighborhood or international brands with retail outlet chains may use this approach.  ...  The project's objective is to deliver the online shopping application on the web platform.This initiative aims to make online shopping accessible to customers of physical stores.Using web to shop for goods  ...  The cheap prices offered by these online retail stores are contributing to a significant increase in consumer excess.  ... 
doi:10.5281/zenodo.7395152 fatcat:goy2ir5cdzebzhifcavkym4kam

The Analysis of Repurchase Intention in Online Transaction of a Marketplace, Shopee (A Case Study: Customers of Fashion Products in Indonesia)

Ni Komang Amanda Kartika Putri, Titik Rosnani, Erna Listiana, . Syahbandi, Ana Fitriana
2023 Asian Journal of Economics Business and Accounting  
The emergence of shopping online promotes the development of a marketplace in Indonesia.  ...  Shopee is one of the biggest marketplaces which always develops its features to increase its customer satisfaction, keeping in mind that many competitors are offering similar services.  ...  to write reviews on social media and to interact with online retailers in the purchasing process.  ... 
doi:10.9734/ajeba/2023/v23i1913 fatcat:kis7avrudfa2tpjhmzogjklcrm

Sentiment analysis of game product on shopee using the TF-IDF method and naive bayes classifier

Rifki Kosasih, Anggi Alberto
2021 Ilkom Jurnal Ilmiah  
These reviews are in the form of comments and ratings (stars from one to five) written and given by consumers based on their assessment of the purchased products.  ...  These reviews are in the form of comments and ratings (stars from one to five) written and given by consumers based on their assessment of the products purchased.  ... 
doi:10.33096/ilkom.v13i2.721.101-109 fatcat:dpzj2fvfebeqzbasz3iqefyu6m

Functionalities of Social Commerce used by SME during Pandemic

2022 International journal of marketing, communication and new media  
However, enterprises should choose the most suitable function for them based on their product and their audience.  ...  Online shopping has been increasing during the pandemic which helps enterprises to remain profitable.  ...  targeting consumers based on their interests (Chianasta & Wijaya, 2013) .  ... 
doi:10.54663/2182-9306.2022.sn11.30-44 fatcat:s5k5a34o5jgdjcofrhe5777ky4
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