Design/methodology/approach Web mining is performed using three selected software to databases related to customer survey, marketing campaign data, and web site ...

Jun 12, 2009 · This paper discusses and compares the web mining technologies used by the selected software as applied to text, web, and click stream data.

This paper first reviews current literature in applying data mining to customer relationship management (CRM), mining web-based text of customer surveys, and ...

Therefore, this paper proposes and implements a framework to enhance the quality of customer recommendations. Providing customers with what they are looking for ...

Web usage mining (WUM), which is the application of data mining techniques to improve business, helps in understanding customers' behavior on the web. Therefore ...

E-marketing is the concentration of all efforts in terms of adapting and developing marketing strategies into the virtual spaces: web, social media…

Sep 9, 2023 · The paper covers the basics of web mining techniques and their applications in predictive business analysis, including future growth prospects.

Content, Web Structure and Web Usage data.” The attention paid to Web mining in research, software industry, and Web-based organizations, has led to the.

Web mining technologies for customer and marketing surveys · R. SegallQingyu Zhang. Business, Computer Science. Kybernetes. 2009. TLDR. The methodology used in ...

Sep 12, 2014 · This article examines the practicalities and effectiveness of web mining as a research method for innovation studies. We use web mining to ...