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Augmented reality (AR) is a potentially disruptive technology that enriches the consumer experience and transforms marketing. With the surging popularity of AR ...
Augmented Reality Marketing: A Systematic Literature Review and ...
www.ncbi.nlm.nih.gov › PMC9244620
Jun 16, 2022 · Augmented reality (AR) is a potentially disruptive technology that enriches the consumer experience and transforms marketing.
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Mar 27, 2023 · This systematic review of the literature focuses on the use of AR and its impacts in the marketing area. It provides a multidisciplinary, ...
Jun 16, 2022 · Augmented reality (AR) is a potentially disruptive technology that enriches the consumer experience and transforms marketing.
Abstract: Augmented reality (AR) has been seen as the next big thing to change the way people perceive and interact with the world.
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Dec 2, 2023 · The aim of this paper is to systematically analyse the use of augmented reality in the context of marketing and find answers to the established ...
This study intends to figure out the main themes and future trends of AR in marketing by conducting a systematic review of 118 papers by dividing the ...
Our study intends to figure out the main themes and future trends of AR in marketing by conducting a systematic review of 118 papers. We divide the application ...
The purpose of this article is to identify research directions related to the application of AR in management and business. An additional purpose is to develop ...
7 days ago · A systematic review using PRISMA methodology incorporating a total of six studies explores augmented reality (AR) technology's influence on ...
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