The study has shown that the environmental light affects consumers' willingness to buy fruit by influencing their judgment of freshness and maturity, but for other products that do not take freshness and maturity as the main purchase factors, the psychological mechanism how the environmental light (The atmosphere lamp) ...
Jul 1, 2020
The results shows: The consumers' purchase intentions show an inverted “U” curve under the change of luminance and hue. Under the condition of medium brightness ...
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“A study on the effect of artificial light environment on consumers' purchase intention for fruits,” in International Conference on Applied Human Factors ...
The first study found that the factors influencing consumers' purchase intention are the content of the anchor, the content of the product, the scene atmosphere ...
Previous studies have examined the effects of ... artificial light environment on consumers' purchase intention for fruits 308-315 Springer International ...
Jun 20, 2023 · This study aimed to determine how the LED lighting color and the availability of information on artificial light cultivation affect consumers' ...
To study the impact of lighting on atmosphere perception, emotions and behaviour of consumers ... effect on consumer responses in the form of purchase intention.
The present study aims to clarify how background factors influence consumers' intention of purchasing organic food from individual, social, and information ...
Abstract. In this paper, the influence of flavour modification, artificially induced, on consumer acceptability of apple fruit is studied. The method consists ...
Participants showed interest in the use of natural preservatives in fruit, as these are considered more natural, healthier and more environmentally friendly.
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