Mobile Business as an Optimum Model for Ideal Business

It is well known that the performance of a practical system in nature can be improved by
comparing it with properties/characteristics of an ideal system of a similar type. In this paper, an
attempt is made to identify some of the important characteristics of an Ideal Business in terms of
input conditions, system requirements, output conditions, and market requirements are identified
and analyzed. The paper describes how these characteristics can be achieved in practical
business by incorporating electronic online business model using mobile devices called mobile
business. The paper also discusses how a small business planned by an entrepreneur can improve
it towards an ideal business level by incorporating information communication technology (ICT)
components. The conceptual nature of mobile business including major features, value chain,
Benefits of mobile business from the customer's point of view and comparison of mobile business
properties with that of ideal business properties are discussed. The various parameters affecting
mobile business in terms of the characteristics of Ideal business are studied. Finally, some of the
possible products and services which can lead to the concept of Ideal Business are identified and
analyzed.