Micro-innovative Design of Internet Products from the Perspective of User Stickiness—Illustrated by the Case of 360 Applets

Abstract

The mobile Internet has entered a new period of super applets. Applets occupy the core position of mobile Internet traffic because of its miniaturization, which reduces develop costs and makes the product easier to use. Therefore, the research on applets has become more and more necessary and dynamic, and developers are paying more attention on user stickiness. Qihoo 360, a service website with monthly active user over 400 million, is the specific case studied in this paper. In order to explore user needs, behaviors, psychology, and to analyze how these factors are related to user stickiness, this paper uses research methods including observing, interviewing and other methods which combine big data information from the internet. Furthermore, based on the above, three design methods are proposed from the perspective of micro-innovation. Through practical projects, the effectiveness of improving the 360 applet users’ stickiness is verified. These help to further explore the application of micro-innovative design methods in Internet websites and other related scenarios.